To capture the Shopper's attention at the point of sale, it is very important to become visible in the face of the wide variety of products and the rivalry that exists between competing brands.

Businesses need promotional items as a cost-effective means of reaching more potential customers.

It is a marketing technique that includes the set of actions or activities used to present and promote products and/or services at the point of sale.

In today's competitive retail world, brands are constantly looking for strategies

Nowadays, it is a challenge to identify how we can satisfy the needs of the shopper in a good way, taking into account that it is important to manage, at the same time, good financial profitability in companies.

In today’s fast-paced and competitive retail world, brands face a constant challenge: capturing consumer attention and standing out from the crowd in an increasingly crowded environment.

In today's dynamic retail world, where competition is fierce and consumer attention is at a premium, brands are constantly seeking innovative strategies.

In today's competitive retail world, brands are constantly looking for strategies

Capturing the attention of the target audience and generating enthusiasm for a new product is crucial to the success of its launch. In this scenario, point-of-sale (POS) displays play a fundamental role.

Shopper Marketing is based on a deep understanding of both the Shopper and the Consumer, as well as the retailer's environment.

In most cases, promotional items usually have the company logo, name or some message printed on them.

It is a communication method used to maintain contact with current and future customers, through various channels (physical store, email, social networks, website, among others).

Coca-Cola, one of the most recognized products in the world, was born in Atlanta, Georgia on May 8, 1886.

In today's competitive retail world, brands are constantly looking for strategies

The use of POP material and point-of-sale displays is one of the most effective marketing tools at the point of sale.

Today, companies continue to invest much more in market research related to Consumption, image, displays and brand communication and very little in relation to how people make their purchasing decisions.

The strategy should not only be aimed at improving the visibility of the brand at the point of sale above the others, but also significantly improving the shopping experience for the Shopper and offering attractive benefits.

Over time, marketing has moved from focusing on the product and the characteristics that define it to analyzing people and the benefits that the product provides by promoting it on the displays.

POP (Point Of Purchase) Material is a category of Marketing that encompasses different advertising dynamics developed at the point of sale.

Cada vez es más complicado que nuestras marcas sean notadas en el punto de venta.

The story that physical stores and displays will no longer exist in the future is false.

Proximity commerce, also known as local commerce, has been used for many years by our ancestors, who consumed from small grocery stores

Nowadays, sales strategies are very important pillars for companies to achieve good economic results and profitable growth; for this reason, brands are increasingly investigating the shopper at the point of sale.

In this article, we will talk about the different types of Shopper that you can find at the point of sale.

Socially Responsible Companies (SRC) are those that seek to carry out intentional actions, with the aim of collaborating in the social, economic and environmental development of the community in which they carry out their activities.

In today's competitive retail world, brands are constantly looking for strategies