How do displays help shopper marketing?

In today's dynamic retail world, where competition is fierce and consumer attention is at a premium, brands are constantly seeking innovative strategies to stand out at the point of sale and win over shoppers. In this scenario, point-of-sale (POS) displays have become strategic allies for shopper marketing, as they are the first physical contact the consumer has with the product.

POS displays are versatile tools that can:

• Increase brand recall by 75%: An eye-catching, well-designed display can dominate the point of sale and catch the shopper's attention in the aisle. A recent study found that POS displays can increase brand recall by 75%, leading to greater recognition and preference by consumers.
• Communicate key product information by 42% more: Displays allow for clear and concise presentation of product features, benefits and pricing, facilitating the purchasing decision. A study by POPAI (Point-of-Purchase Association International) found that POS displays can increase product understanding by 42%, leading to a higher sales conversion rate.
• Promote deals and discounts by 18% more: Displays are ideal for communicating special promotions and discounts, encouraging impulse buying. A Deloitte study showed that POS displays can increase impulse sales by 18%, leading to an immediate lift.
• They reinforce brand identity by an additional 12%: A display with a design consistent with the brand image contributes to creating a memorable and coherent shopping experience. A Harvard Business Review study found that POS displays can strengthen brand identity by 12%, leading to loyalty and trust among consumers.

To maximize the impact of displays on shopper marketing, it is important to:

1. Consider the target audience: Adapt the design, message, and location of the display to the characteristics and preferences of the target shopper. Remember that consumers make purchasing decisions in seconds, so the message must be clear, concise, and attractive to the target audience.

2. Strategically locate: Position displays in high-traffic and visibility areas within the point of sale, maximizing their impact. Place displays in high-traffic areas, such as near the entrance, in main aisles, or in front of complementary products.

3. Refresh and update: Keep displays updated with fresh information and current promotions, generating ongoing interest. Update displays periodically to keep the public engaged and reflect the latest product developments.

4. Measure and analyze: Evaluate display performance through metrics such as sales, traffic, and customer perception. Use tools such as data analytics, QR code tracking, and surveys to measure display impact and optimize your strategy.

In short, displays are essential elements in shopper marketing, as they directly influence the consumer's shopping experience and final decision. By implementing them strategically and creatively, brands can increase brand awareness, effectively communicate their messages, and ultimately boost their sales.

Additional tips for creating effective POS displays:

• Use high-quality materials: Displays should be durable and wear-resistant to maintain an attractive and professional appearance throughout the launch.
• Incorporate technology: Use technologies such as QR codes or augmented reality to Engage with consumers and deliver more engaging experiences.
• Personalize the experience: Tailor your display messaging and design to individual consumer preferences.
• Train your sales staff: Make sure sales staff are familiar with products and displays to provide accurate information to customers.

By following these tips and using POS displays strategically, brands can create engaging and memorable shopping experiences that drive customer loyalty and sales.

‍

Contact us for innovative displays.