Companies need promotional items as a cost-effective means to reach more potential customers.
The importance of promotional items for business promotion can be measured by the following statistics:
According to a study conducted by PPAI:
These statistics emphasize the importance of promotional items for marketing and brand recognition.
In an era where Millennials are gaining significant influence in purchasing decisions, it is necessary to study this generation more thoroughly.
Gilberto Valdespino, in an interview titled "The Promotional Industry Today," mentions that 83% of Millennials (born between 1984–2000) become loyal to a brand thanks to a promotional item. Therefore, when designing a promotional item, you must consider that it is not directed solely at a specific target; ideally, the product should be useful to different generations, thereby gaining more loyal consumers.
New generations present us with new trends; therefore, brands must adapt to them, as this makes it much easier to increase sales.
One of the main trends brought by Millennials is environmental care.
In this article, we will discuss the importance of sustainable promotional items and how, today, this can make a big difference for customers to choose your brand over the competition.
"According to a Morgan Stanley study, 86% of the millennial generation is interested in sustainable investments."
Today, the world is facing significant environmental problems due to various imbalances in the environment, negatively affecting our planet.
As a result, consumer behavior has changed, as they begin to prefer products that do not harm health or the environment. Consequently, brands have taken on the task of thoroughly understanding this new trend so that their customers feel more comfortable consuming their products.
"According to the study 'Trends: Mexican Consumer, Shopper and Retail,' conducted by Kantar, 71% of Mexicans seek brands with environmental policies."
Currently, green marketing has taken new directions that increasingly impact consumers when purchasing their products, considering their culture of caring for natural resources.
Various companies worldwide have created green marketing campaigns to help reduce environmental impact and add value to their products that help raise awareness among consumers.
The concern for the environment and sustainability has led many companies to seek more eco-friendly alternatives for the production of their promotional items.
An interesting option is to use materials made partially with Ecoware agave, a plant found in various parts of the world and has a wide range of uses.
In Mexico, for example, agave is used to produce tequila and mezcal, but it can also be used to manufacture various types of products, including promotional items. This is important because, according to a Greenpeace report, the production of conventional plastics generates a large amount of pollution and waste that takes hundreds of years to decompose.
Promotional items made with agave have several environmental benefits:
A study by the National Autonomous University of Mexico (UNAM) found that agave can be used to produce a wide variety of products, from paper to clothing and construction materials. In the case of promotional items, cups, kitchen utensils, food containers, cutting boards, among others, can be manufactured.
According to a survey conducted by the market research company Nielsen, 81% of consumers worldwide are attracted to products that are environmentally friendly. Therefore, using sustainable materials for the production of promotional items can be an effective way to improve brand image and attract new customers.
Studies reveal that:
"The green consumer is willing to pay between 15% and 20% more for eco-friendly products."
Additionally, they prefer those made with biodegradable raw materials and packaged in easily recyclable containers.
What benefits do I gain as a company by giving away sustainable promotional items?
1. Contributes to reducing environmental impact:
By using eco-friendly promotional items as a means of promotion, you generate a lower environmental impact. This impact can be easily noticed both in the use of raw materials and in the manufacturing process.
2. A quality alternative at an economical price:
Today, BIO promotional item manufacturers have managed to produce products at a lower cost, thanks to the increasing demand for these products.
3. Improves your company's image and valuation:
Sustainable promotional items are a great tool to demonstrate to your customers and collaborators your commitment to the environment. This will also help you obtain distinctions and/or certifications that recognize you as a Socially Responsible Company (SRC).
Furthermore, being a Socially Responsible Company allows you to aspire to various recognitions and certifications for the company, which will significantly enhance your company's prestige.
According to research from the Massachusetts Institute of Technology (MIT):
"37% of companies report benefits from sustainability, and up to one in two companies has adapted its business model to take advantage of sustainability opportunities."
Conclusion:
The use of sustainable materials for the production of promotional items is a trend gaining strength worldwide.
More and more consumers prefer products that do not harm the environment, and as a result, brands have taken on the task of thoroughly understanding this new trend so that their customers feel more comfortable consuming their products.
The concern for the environment and sustainability has led many companies to seek more eco-friendly alternatives for the production of their promotional items.
Products made with Ecoware agave offer an interesting and sustainable alternative to conventional promotional items and have several environmental and commercial benefits. By using these materials, companies can improve their brand image and contribute to a cleaner and more sustainable world.
For more information visit our services in promotional products.
