Displays: 5 steps to create a product launch at the point of sale

Catching the attention of your target audience and generating excitement for a new product is crucial to its successful launch. In this scenario, point-of-sale (POS) displays play a pivotal role as they represent the first physical contact the consumer has with the product.

In this blog, we present you with a comprehensive 5-step guide to creating an effective product launch using POS displays:

1. Define your goals in a clear and measurable way:

Setting clear and measurable goals is essential to designing an effective display strategy. What do you want to achieve with your product launch? Increase brand awareness by 20%, generate 10,000 sales in the first month, or boost product trial by 15%? By defining specific, measurable goals, you'll be able to evaluate the performance of your strategy and make informed decisions to optimize it.

2. Know your target audience inside and out:

Understanding your target audience inside and out will allow you to create displays that are relevant, engaging, and resonate with their interests, needs, and purchasing habits. Research their demographic, psychographic, and behavioral characteristics. Who are your ideal consumers? What do they look for in a product like yours? What motivates them to buy? By understanding your target audience, you'll be able to design displays that connect with them on an emotional level and encourage them to take action.

3. Design eye-catching and visually appealing displays:

POS displays are your main tool to capture consumer attention in the retail environment. Make sure they are visually appealing, colorful and stand out from the competition. Use high-quality images, vibrant colors and a design consistent with your brand identity. Remember that the first few seconds are crucial to capturing attention, so the initial visual impact is key.

4. Communicate your message clearly and concisely:

Displays should clearly, concisely and compellingly communicate the key benefits of your product. Use simple, direct language that is easy for the average consumer to understand. Highlight the differentiating aspects of your product and explain how it can improve the customer's life. Avoid long texts and focus on the most relevant and impactful messages.

5. Measure and analyze the results to optimize your strategy:

Evaluating the performance of your POS displays is essential to determine if they are meeting your objectives and to generate valuable information to optimize your strategy. Use metrics such as the number of sales generated, traffic at the point of sale, consumer perception and interaction with the displays. Analyze the data obtained to identify what works well and what aspects can be improved.

Additional Tips for Creating Effective POS Displays:

• Use High-Quality Materials: Displays should be durable and wear-resistant to maintain an attractive, professional appearance throughout the launch.
• Place Displays in Strategic Locations: Locate displays in high-traffic areas within the POS, such as near the entrance, in main aisles, or in front of complementary products. Maximize the visibility and impact of your displays to increase the chances that they will be seen by consumers.
• Keep Displays Updated: Make sure displays contain fresh information, current promotions, and messaging that's consistent with your marketing strategy. Update your displays regularly to keep your audience engaged and reflect the latest product developments.
• Train your sales staff: Your sales staff plays a crucial role in the success of your display strategy. Make sure they are familiar with your products, displays, and key brand messages. Train your staff so they can answer customer questions, provide accurate information, and create a positive shopping experience.

By following these steps and tips, you can create POS displays that will help you successfully launch your product, positively impact your sales, and strengthen your presence in the market. Remember, POS displays are just one part of a comprehensive product launch strategy. Combine displays with other marketing activities, such as advertising, public relations and digital marketing, to achieve greater impact and effectively achieve your goals.

Learn more at experiential marketing.