Nestlé is the world's leading nutrition, health and wellness company. We delight families with nutritious products throughout their lives.
†Create an interaction between the user and the brand in a unique and novel way, letting them know about the brand's features as well as different promotions that encourage them to make a purchase.
†An interactive mechanic was created through the use of Wispark (a device for broadcasting content for mobile devices via Wi-Fi), in which the user participates through their mobile device in a game called Scratch and Win! in which if they win, they can take home various items from the brand.
†It was held in Mexico City, Guadalajara, Puebla, Veracruz and Monterrey. It successfully captured the attention of attendees, being the most active and successful activation of the event.
