Producer and distributor of soft drinks with presence in 180 countries around the world.
†Design, create and develop an interaction between the user and the brand in a unique and novel way, making known the main characteristics of the brand as well as the different promotions it manages, with the aim of encouraging the purchase.
†An interactive mechanic was created through the use of WiSpark (a device for broadcasting content for mobile devices via Wi-Fi), in which the user participates through their mobile device in a game called Scratch and Win! After learning about the promotions that are being handled, the winner can take home different articles from the brand.
Here is the dynamic:
†Shoppers were able to get to know the promotions that 7eleven runs with the Coca-Cola brand in depth, and brand loyalty grew by offering an interactive Rip and Win! mechanic, obtaining discounts and gifts in exchange.
