Success Stories AIM

Fresca Glasses and Tequila Shot Glasses: the promotional items that are the life of the party.

More attractive packaging for buyers who, in addition to their favorite soft drinks, took home a useful collectible glass cup.
Fresca Glasses and Tequila Shot Glasses: the promotional items that are the life of the party.
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Challenge

Have useful promotional items at party time with friends and family, ideal for drinking your favorite drinks, especially during moments of celebration and joy. Alluding to the main holidays celebrated in Mexico: Fiestas Patrias and Fiestas decembrinas.

Solution

We design, manufacture and print a collection of FRESCA glass cups in individual boxes + a set of glass tequila shakers. Both the Fresca glass and its individual box have a 100% party design and print, where they are useful when enjoying the party with friends and family. While the tequila collection includes two different models: tall and short, both with the Fresca logo printed in addition to the representative icons of the brand, making them collectible.

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Results

Each consumer who purchased their pack of soft drinks in the modern channel took home the glass or glasses of tequila through exclusive dynamics in each of the supermarkets where the promotional items were located. Thus, the packaging was more attractive to buyers who, in addition to their favorite soft drinks, took home a useful collectible glass cup.

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