Glass cups with CIEL insert: a promotional product with high perceived value.

Challenge

Offer a promotional item in the Home channel that helps increase sales, with high perceived value and that is useful in all homes.

Solution

We designed and manufactured a promotional product with high perceived value: glass cups for the CIEL brand, with a logo insert on the base of the cups. Made with high quality glass, resistant and above all useful in all homes, making it a collector's item that will last a long time.

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Results

Being an item with high perceived value, it helped close sales in the Home Channel, and was a promotion that was widely accepted by all shoppers. It also helps the brand to be more present in the minds of shoppers, since 90% remember the brand advertised on a promotional item, especially if it is an item that is used daily.

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