Producer and distributor of soft drinks with presence in 180 countries around the world.
Carry out a promotion aimed at the home with eye-catching, massive but above all useful promotional items for all members of Mexican families, which help increase sales of Coca-Cola and flavored family packages.
We manufactured and printed a collection of 900ml plastic cups, in two different colors: green for the Sprite brand and orange for the Fanta brand. Both designs include a brand logo printed in one color in one position. These were placed inside a mesh bag along with 2 family soda bottles, either Coca-Cola or flavored.
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According to a PPAI study, 86% of the purchase intention is decided at the point of sale, which is why offering a promotional item along with soft drinks helped increase sales of Coca-Cola family packs and flavors, apart from the fact that brand awareness, in this case Sprite and Fanta, will increase since it is advertised in the promotional item and shoppers will continue to use it in their daily lives, because it is useful, pretty and frequently used in the home.
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