With a family tradition of 11 generations, Jose Cuervo produces, markets and distributes in more than 85 countries, a portfolio of more than 30 brands of alcoholic beverages, ready-to-serve cocktails, as well as non-alcoholic beverages.
Jose Cuervo® is the official tequila partner for the NASCAR Chicago Street Race weekend held on July 1st and 2nd, so it is very important that the glasses in which they deliver their drinks are eco-friendly and what better way than using their own bagasse to manufacture them. Both Cuervo® and NASCAR are aware that the use of glasses made with agave at sporting events can have several ecological advantages and promote sustainability.
We made 32 oz glasses with Polyagave, a bioplastic partially composed of agave fibers, which were used to deliver all types of drinks prepared at the Cuervo® bar; In this way, awareness was raised among attendees at the NASCAR event about the importance of sustainability and caring for the environment, and by seeing that a recognized company is taking steps to reduce its environmental impact, a more responsible mindset and similar actions by participants can be encouraged.
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The glasses made were very well received, they attracted attention and in some way raised awareness about caring for the environment. In short: this is how the use of glasses made with Jose Cuervo® agave at sporting events can help reduce waste, promote the circular economy, generate environmental awareness and improve brand image. These initiatives demonstrate how companies can contribute to a more sustainable and responsible future.
"Agave fiber offers a sustainable alternative to traditional plastics. By taking advantage of this byproduct of tequila production, we can reduce the amount of waste generated and promote a more effective circular economy."
- MarÃa RodrÃguez, researcher in sustainable development.
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