With a family tradition of 11 generations, Jose Cuervo produces, markets and distributes in more than 85 countries, a portfolio of more than 30 brands of alcoholic beverages, ready-to-serve cocktails, as well as non-alcoholic beverages.
Jose Cuervo is the official tequila partner for the UFC, which is why it is very important that the glasses used in its activations, in which it would distribute its drinks, were ecological and what better than using its own bagasse to manufacture them. Both Cuervo® and UFC are aware that the use of glasses made with agave in sporting events can have several ecological advantages and promote sustainability.
We manufactured 12 oz in-mold glasses made partially with agave fibers, which were used to deliver all types of drinks that were prepared in the Cuervo® activation during the event; In this way, awareness is raised among event attendees about the importance of sustainability and caring for the environment, and seeing that a recognized company is taking steps to reduce its environmental impact can encourage a more responsible mindset and similar actions on the part of participants.
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The glasses made were very well received, they attracted attention and in some way raised awareness about caring for the environment. In short: this is how the use of glasses made with Jose Cuervo® agave at sporting events can help reduce waste, promote the circular economy, generate environmental awareness and improve brand image. These initiatives demonstrate how companies can contribute to a more sustainable and responsible future.
"Agave fiber offers a sustainable alternative to traditional plastics. By taking advantage of this byproduct of tequila production, we can reduce the amount of waste generated and promote a more effective circular economy."
- MarÃa RodrÃguez, researcher in sustainable development.
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