Success Stories AIM

Coca-Cola Glass Cups: The Ideal Collectibles for Mexican Homes.

It reached more than 100,000 Mexican homes and was very well received as it is a collectible, eye-catching and long-lasting promotional product.
Coca-Cola Glass Cups: The Ideal Collectibles for Mexican Homes.
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Challenge

Offer a promotional item with high perceived value, that is collectible and attractive for Mexican homes.

Solution

We designed and produced a collection of glass cups, resistant and eye-catching. One collection with a minimalist design and another collection of cups with a design that is assembled by stacking them. The cups are made of thick, resistant glass and have an insert in the base with a Coca-Cola contour bottle design. In addition, due to their capacity, they are ideal for use at mealtimes.

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Results

This cup promotion was present on the Modern Channel and was offered together with a 2-pack of Coca-Cola soft drinks in a mesh bag. The promotion reached more than 100,000 Mexican homes and was very well received since it is a collectible, eye-catching and long-lasting promotional product.

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