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7-Eleven Ecoware Inmold Bio Cups: a promotional product made partially from natural fibers

They helped boost sales of some 7-Eleven products, but the most important thing is helping the planet.
7-Eleven Ecoware Inmold Bio Cups: a promotional product made partially from natural fibers
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Challenge

Offer customers a promotional product that is useful and collectible, with a plus that makes it stand out, that draws attention to encourage sales.

Solution

We designed and produced a 32oz glass made with Polyagave, a bioplastic material partially made with natural fibers. This glass has a full color in-mold label with an eye-catching design, but the most important thing is the material it is made of, since it is eco-friendly, because we use waste material from the tequila industry, partially replacing the plastic that is normally used to manufacture this type of glass.

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Results

The cups helped boost sales of some 7-Eleven products, but the most important thing is that we are helping the planet by reducing the amount of plastic normally used in the manufacture of these types of items. We reduce CO2 emissions into the environment, save liters of petroleum for the manufacture of plastic, and thus 7-Eleven becomes an environmentally responsible company.

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