Producer and distributor of soft drinks with presence in 180 countries around the world.
Create a promotional item that would go with the glorifier to make it very eye-catching for the Olympics.
Due to the Olympics and Coca-Cola being the official sponsor of the event, we designed several promotional items for the brand, one of the most successful being the 16oz rigid acrylic cup. It needed to be promoted in stores, so we developed a cardboard glorifier where the mechanics of obtaining it were communicated, in addition to displaying the promotional item along with Coca-Cola brand products.
The rigid acrylic glass was one of the most successful promotional items at the point of sale and, together with the eye-catching glorifier, it stood out quite a bit at the entrance to the store. In addition, a QR code was placed on the glorifier, with which the shopper could access a satisfaction survey via their cell phone.
