Pernod Ricard is a friendly, responsible and successful global wine and spirits group.
Pernod Ricard, one of the world's leading spirits and wine companies, needed to be as eco-friendly as possible, especially in the various tasting activities they carry out. The type of glasses they normally use in their tastings, almost 100% of which are thrown away, were not exactly helping the environment, so they needed to change the material of those glasses to a more ecological one. Pernod Ricard is aware that using agave glasses at these types of events can have several ecological advantages and promote sustainability.
We manufacture 3.5 oz tasting cups made partially from agave fibers, which are resistant, reusable and printed in one ink with the legend "Here's a taste with less waste" and different logos of recognized brands, such as: Martell, ChivasRegal, Tequila Código 1530, among others, which are used to give tastings of drinks from these and more brands involved in the activations; This way we can raise awareness among event attendees about the importance of sustainability and caring for the environment, encouraging a more responsible mindset and similar actions on the part of participants.
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The cups made were very well received, they attract attention and in some way the attendees create awareness about caring for the environment. Being an eco-friendly, durable, reusable and pleasing to the eye product, it can help reduce waste, promote the circular economy, generate environmental awareness and improve the brand image. These initiatives demonstrate how companies can contribute to a more sustainable and responsible future.
"Agave fiber offers a sustainable alternative to traditional plastics. By taking advantage of this byproduct of tequila production, we can reduce the amount of waste generated and promote a more effective circular economy."
- MarÃa RodrÃguez, researcher in sustainable development.
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