Success Stories AIM

Squeezers Pocari Sweat: A promotional item that enhances brand activations.

We managed to exceed the Pocari team's expectations in terms of quality and price.
Squeezers Pocari Sweat: A promotional item that enhances brand activations.
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Challenge

Pocari Sweat is an isotonic drink of Japanese origin that replenishes the ions and liquids that we lose while carrying out our daily activities. As part of their many activations, they offer gifts to participants, which is why they needed a promotional item adhoc to the brand, useful and eye-catching for their shoppers.

Solution

Inspired by the design of the original squeezer imported from abroad, we designed, developed and produced a plastic squeezer with a capacity of 1L, with an ergonomic design, flexible but resistant, logo engraved in high relief on one side and logo printed in 1 ink on the other side. The mold was designed with the idea of making a national production, under the same quality standards but at a lower price.

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Results

We did an initial production run for this year's activations and managed to exceed the Pocari team's expectations in terms of quality and price. The squeezer was very well received by all the activation participants and helped to close the sales, as it is an eye-catching and useful promotional item for everyone.

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