We are a world leader in alcoholic beverages with an outstanding collection of brands in spirits and beer.
Create awareness of the different Diageo brands in a novel way at the Modern Channel point of sale.
We activated headers in the main aisles of different self-service stores by placing our Smart Headers, which consist of borders and headers with screens that play promotional videos. The videos were multi-brand, such as: Smirnoff, Black&White, Baileys, Buchanan's, Johnnie Walker, in order to bring the brands closer to shoppers and always keep them in their minds.
â€
We created eye-catching spaces with enough stock to always be within reach of the shopper; in this way, sales increased at different times of the year.
