Success Stories AIM

Johnnie Walker Smart Shelf: giving brand visibility in a novel way.

An eye-catching space within several supermarkets, giving visibility to the brand and promoting its products and how to prepare them into delicious drinks.
Johnnie Walker Smart Shelf: giving brand visibility in a novel way.
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Challenge

Activate headers in Self-Service stores in a novel way with the Johnnie Walker brand, with the aim of creating brand awareness.

Solution

Smart headers, which not only help create awareness but also invite you to try their products by giving you recipes that are easy to prepare at home.

Results

A striking space within several supermarkets, giving visibility to the brand and promoting its products and how to prepare them in delicious drinks.

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