Producer and distributor of soft drinks with presence in 180 countries around the world.
Challenge
Activate headers in Self-Service stores in a novel way with Coca-Cola brands, with the aim of creating brand awareness.
Solution
†Smart headers, which not only help create awareness! but also generate information about the shopper at the point of sale. The header includes a proximity camera and a facial recognition camera, which allow promotions (including prices) to be changed according to the shopper's location, as well as generating analytics such as the shopper's age range and sex.
Results
Increased sales of Coca-Cola products in the header, increased brand awareness! Generation of analytics for decision making.
