Success Stories AIM

Casillero del Diablo Smart Shelf: standing out in the wine and spirits area.

It stands out from the competition and thanks to its proximity 3D camera technology and facial recognition, we collect analytics that help us understand the purchasing habits of shoppers.
Casillero del Diablo Smart Shelf: standing out in the wine and spirits area.
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Challenge

Highlight Casillero del Diablo products within the supermarket in a novel and attractive way.

Solution

We designed and installed smart headers that have LED screens that, when playing videos, attract the attention of shoppers and thus encourage purchases, in addition to creating brand awareness and standing out from the competition. In addition, its 3D technology helps us collect analytics and demographic data.

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Results

The brand stands out from the competition and thanks to its 3D proximity camera technology and facial recognition, we collect analytics that help us understand the shoppers' purchasing habits as well as the traffic of people within the aisle where the header is located, so we can implement specialized marketing campaigns by time and directly to people.

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