Success Stories AIM

Organic Shakers for Baileys Shakeado Corajillo made with agave fibers.

By reducing the amount of plastic in shakers, we are helping the planet in several ways with Ecoware.
Organic Shakers for Baileys Shakeado Corajillo made with agave fibers.
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Challenge

Authentic Corajillo is a brand that has grown exponentially, thanks to its delicious and easy-to-prepare product. Its most recent drink, Baileys Shakeado Corajillo, uses a plastic Shaker which is thrown away when finished. The challenge was to find a way to reduce the amount of plastic used, without affecting the properties of the Shaker, and to do our bit to help the environment.

Solution

We converted the Shaker used in the Baileys Shakeado Corajillo drink into a BIO product, replacing a percentage of the polypropylene with agave fibers (polyagave). By using agave, we support an industry that generates more than 1 million tons of bagasse per year, an agro-industrial byproduct.

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Results

With this action to reduce the amount of plastic in Baileys Shakeado Corajillo shakers, together with Auténtico Corajillo, we help the planet in several ways: we reduce the planet's carbon footprint and CO² emissions, we reduce the consumption of petroleum polymers, we recycle agave biomass and we avoid waste. In addition, this helps Auténtico Corajillo position itself as a company that is responsible for the environment and its consumers.

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