CIEL Bottle Holder Racks for the Traditional Channel.

Challenge

Offer the shopper Ciel water in a jug in an organized way inside or outside the store, with easy access and, above all, safe for the retailer.

Solution

We designed and produced racks for jugs with a capacity of 10 cavities, with the option of a door or no door depending on where the rack is to be placed in the store. If the store has space inside, a rack without a door is placed, since there is no problem with a jug being stolen. If it is decided to place the rack outside the store, there is the option with a gate that prevents the jugs from being stolen. In addition, placing it outside helps to attract the shopper's attention, indicating that this store sells CIEL purified water without the need for POP materials.

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Results

In addition to the fact that Ciel water bottles have an exclusive space and look more organized, it allows the shopper to access them easily. With the option of the rack with a grid, it is a way to give the retailer security that they will not be stolen and can keep them outside the store, giving them space inside the store for other products or displays. The racks, being outside the store, function as advertising for the shopper and let them know that in that place they can find CIEL purified water.

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