C�digo 1530 is the most selective tequila in the world, using only perfect ingredients and ancient secret family processes.
Tequila Código 1530 is a very selective tequila, which is why we wanted to offer promotional items that are in line with the brand to all of its consumers around the world, promotional items that are useful when tasting tequila and that are friendly to the environment.
From our ecoware® line, we offered several promotional items that are ideal for tequila tasting: 12oz glasses, tequileros, and shakers made with our Polyagave, which is a biobased plastic made partially from agave fibers, in this case with the agave bagasse of Código 1530 that comes directly from its factories. These promotional items are branded with the Código 1530 logo. In addition to these promotional items, agave straws from our friends at PENKA® were also offered.
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The promotional items were very well received by both the brand and its consumers, being offered as part of its online store internationally along with other items that go hand in hand with tequila. Their posts on social networks showing how to use them accompanied by the bottles were very well received, having very positive comments. In this way, Tequila Código 1530 positions itself as a brand in favor of the environment, using its waste as raw material for these promotional items and reducing the amount of plastic and the carbon footprint on the planet.
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The success of this project was such that it was published in the digital magazine: Plastics Technology Mexico, which is "Leading source of information for the plastics industry".
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