Producer and distributor of soft drinks with presence in 180 countries around the world.
Make a Christmas and Valentine's Day promotion with a collectible, useful, low-cost promotional item with high perceived value for the Modern Channel.
We designed and produced a series of collectible cups with original art for Christmas and Valentine's Day promotions. 16-ounce plastic cups with full-color in-mold labels and various art to choose from, which were given away when purchasing a family-sized Coca-Cola product.
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Sales of the family product increased because it was offered in a net pack together with one of the collectible glasses. The two seasons in which the pack was offered were Christmas and Valentine's Day. The item was well received by shoppers because it is a collectible, useful product with a high perceived value that is used at all times.
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