Producer and distributor of soft drinks with presence in 180 countries around the world.
†During the baseball season, the brand wanted to support the local Culiacán team, the Tomateros, through an activation of the CC brand at Casa Ley.
†We designed and created a 100% baseball space where the main exhibition was reflected in a replica of the current Tomateros de Culiacán stadium with public access and easy access to Coca-Cola products.
†It was recognized as a unique and original display, Coca-Cola sales increased by more than 20% and brand awareness thanks to this promotional island, since the consumer's shopping experience was different than expected. In addition, it united the Tomateros fans with Coca-Cola.
