Producer and distributor of soft drinks with presence in 180 countries around the world.
Create an activation for Canal Moderno with Coca-Cola advertising: Share a Coke! that includes refrigeration for the products.
We designed an island using Coolio freshboards, with an arch and shelves where the product is placed, in this way the shopper interacts directly with the brand when entering the center of the island looking for the bottle with their name.
Coca-Cola achieved an increase of more than 20% in sales in activated Walmart stores. Walmart's decision to maintain the activation for more than 6 months without charging rent.
