Sigma is a global company dedicated to the production, marketing and distribution of refrigerated and frozen foods.
Sigma was looking for a sustainable and eye-catching alternative to display their burger cheeses and grilling sausages, with the aim of breaking away from conventional refrigerators and attracting the attention of shoppers.
Coolio also helped them with their objectives:
✔ Optimize the display of its products in high-traffic areas, beyond traditional refrigerators.
✔ Implement a sustainable solution that aligned the brand strategy with responsible consumption trends.
✔ Improve the shopper experience through an innovative and accessible presentation.
To respond to these challenges, Coolios were designed and developed, refrigerated displays made with sustainable materials such as recyclable cardboard and reusable metal. This innovation allowed Sigma to optimize its presence at the point of sale with an efficient solution aligned with sustainable retail trends.
🔹 Sustainability and efficiency: Eco-friendly materials that reduce the environmental footprint without compromising the functionality of the display.
🔹 Design innovation: Custom graphics, striking colors, and an ergonomic structure that maximizes product exposure.
🔹 Digital interaction: Inclusion of QR codes with product information and consumption recommendations.
🔹 Strategic mobility: Lightweight displays that are easy to relocate in different areas of the supermarket.
🔹 Efficient refrigeration: Cooling capacity from 1°C to 6°C, ensuring optimal product conservation.
This solution not only improved the visibility of Sigma's products, but also optimized the shopping experience by offering an innovative and ecological alternative.
The implementation of Coolios displays generated positive results for Sigma, including:
✅ Greater visibility of products, achieving a more attractive and accessible display.
✅ Increased interaction with the shopper, facilitating the exploration and selection of products.
✅ Reinforcement of the sustainable positioning of the brand, aligning its strategy with global trends in responsible consumption.
✅ Fulfillment of the optimization objective at the point of sale, highlighting the innovation and functionality of the implemented solution.
With this initiative, Sigma has transformed the way its refrigerated products are displayed in supermarkets, achieving a positive impact on both consumer perception and the company's sustainability strategy.
Contact us for your refrigerated display.
