We are a global company dedicated to offering communities' favorite foods. With a presence in 18 countries, we offer quality products in various categories and prices.
Make an activation that draws a lot of attention from the customer to promote the line of San Rafael Chorizos in supermarkets and make shoppers buy the products by showing them ideas for combinations for their dishes.
We designed and produced islands with great capacity combining Coolios (cardboard refrigerator that cools) with a metal display for hot products and in this way, show ideas of how to prepare delicious dishes with the San Rafael line of chorizos, all this on a metal base that increases its height and makes the island stand out even more.
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The island was placed in the entrance aisles, a strategic point within the supermarkets, making San Rafael products an easy-to-reach product for shoppers, avoiding them having to walk around the supermarket and go to the refrigerator or deli section, leaving the brand in the "top of mind" of consumers, both for its product quality and its attractive activation.
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