We are a global company dedicated to offering communities' favorite foods. With a presence in 18 countries, we offer quality products in various categories and prices.
Create an activation for the launch of the new line of OSCAR MAYER sausages: Vienna sausages and turkey sausages. It should be eye-catching for shoppers, but above all it should be functional and out of the ordinary.
We designed, developed and produced a Coolio Island which includes a Freshboard (a cardboard refrigerator that cools) and a display next to it with which we can cross-sell products that match the new line of Oscar Mayer sausages. In this case, the display has space for: eggs, bread, tortillas and HEINZ products such as mayonnaise, ketchup and mustard. Ideal ingredients to combine with sausages and prepare delicious breakfasts.
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The island is fully functional and practical, which helped to promote the new line of sausages in an innovative way. In addition, thanks to its Coolio + Display design, it helped to increase sales of the products displayed there, helping shoppers find products that go hand in hand with sausages to prepare breakfasts or other dishes.
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