We are a global company dedicated to offering communities' favorite foods. With a presence in 18 countries, we offer quality products in various categories and prices.
Promote the enhanced flavors of Sigma's Chimex Chorizos with an eye-catching activation in self-service stores, giving shoppers ideas on how to cook them and what to combine them with.
We designed and produced islands combining Coolios (a cardboard refrigerator that cools) with two metal displays on the sides for hot products, showing ideas on how to combine the CHIMEX chorizo line with other products and cook delicious dishes. The goal is to make all the necessary products available to shoppers to prepare delicious food with the Chimex chorizo line.
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The islands were placed in the main aisles of supermarkets, in order to have all the products of the CHIMEX chorizo line at hand, as well as other products such as: eggs, tortillas, cheeses. Which are ideal to combine and prepare dishes. QR codes were placed on the graphics that give you more ideas for delicious recipes. This way, the shopper always has the brand in mind and avoids long trips around the supermarket in search of this type of products.
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