Tecate Box Ice Bucket: a promotional item for true Boxing fans.

Challenge

Offer a promotional item with high perceived value alluding to the sponsorship of Tecate beer in boxing at a national level, attractive to both consumers of Tecate beer and fans of this sport, with a unique and representative design that highlights the originality and quality that Tecate beer has had for years.

Solution

We designed and manufactured this original cooler in the shape of a boxing training bag, including its 4 straps joined by a metal ring, ample interior space with white thermal lining and printed art with a boxing glove design and Tecate logo on the front, thus being a promotional item made with quality materials, original design with all the touch boxy on the outside and a useful promotional item for Tecate beer consumers who enjoy carrying them everywhere.

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Results

The promotion of the Tecate Box cooler was a great success that positioned the brand even more as an iconic reference for Mexican boxing. Sales of these SKUs increased and among consumers who purchased one of the coolers, it was demonstrated that Tecate is par excellence the reference sponsor of boxing fights in Mexico. Likewise, AIM reaffirms its commitment to its customers by offering unique, original, high-quality items that will make the promotion of your product successful.

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