A brand originating in Monterrey, N.L., founded by Raúl García and Company, dedicated to the milling of oilseeds.
Ragasa is a key player in the country's agribusiness chain, being one of the first to meet the demand for vegetable oils and products aimed at replacing animal-based fats to promote health and quality. One of their flagship products is Nutrioli soybean oil, a high-quality 850ml food-grade product with strong market demand. Given this demand, Ragasa needed a solution to showcase their product effectively in the grocery channel, enhancing customer convenience and, ultimately, sales.
We designed and manufactured vertical metal displays using tubular structures, sheet metal, and wire. Two models were created with an electrostatic paint finish in orange and green. Each display featured three trays capable of holding 12 bottles per tray, supporting up to 10kg each. Additional features included a styrene top header, coroplast side panels stabilized with pushpins, and thin printed styrene shelf strips.
The wire displays performed exceptionally well in the grocery channel, offering accessibility and convenience. These solutions allowed Ragasa to address customer demand for healthier products effectively. The side panels’ imagery successfully attracted customers, while the green model ensured the product was visible from both the front and back. For the orange model, the product was visible from every angle, increasing impulse purchases due to its lightweight and mobile design. This versatility enabled Ragasa to adapt to different locations based on customer needs.
