Executive Summary

To boost sales of the new Jack & Coke product, Coca-Cola implemented metal displays, highly resistant and visually appealing, designed by AIM Worldwide. These displays created strategic impulse points in retail, optimizing visibility, shopping experience, and logistical efficiency.

Challenge

Boost sales of the new combination of Coca-Cola and the Jack Daniel's brand, with a versatile display and good stock but that can also be placed in different strategic points within the point of sale.

Launching a new product category—a ready-to-drink cocktail—requires differentiated visibility without overcrowding commercial spaces. The challenge was to develop a display strong enough to support weight while also being adaptable to multiple in-store locations, all while maintaining consistent brand identity.

Solution

We design and manufacture attractive and resistant metal floor displays with sufficient load capacity. Made with a square tubular structure and a sheet metal cover in order to be resistant, with a good lifespan at the point of sale and above all to support the required capacity. It has graphics on the top, borders and skirt, as well as levelers on the base that adapt to any type of floor at the point of sale.

• Square tube metal structure with sheet metal covering, ensuring durability and a long life in the point of sale.
• Integrated graphics on header, skirt, and sides for brand identification from different shopper angles.
• Adjustable floor levelers, allowing stability on uneven store surfaces.

This design enabled strategic placement in supermarkets and specialty stores, without the need for tools and with the ability to withstand high shopper traffic.

A Solid and Visually Striking Solution

• Metal square tube structure with sheet metal cover for resistance and longevity.
• Graphics integrated on header, skirt, and sides for multi-angle visibility.
• Adjustable base levelers to ensure stability.

Results

This type of display can be placed in strategic points of supermarkets or specialty stores, helping impulse sales, with its open trays that allow products to be taken from different angles. With its top and skirt type graphics, it helps to identify the product from different distances, thus helping the shopper to attract their attention.

• Open trays allowed shoppers to take products from multiple sides.
• Graphics on the header and skirt increased visibility from different distances, drawing immediate shopper attention.

Relevant Real Quotes

"We will achieve this vision through bold and courageous innovation." – James Quincey, CEO, The Coca-Cola Company Coca-Cola, 2019

"Our expansion of Jack & Coke puts the consumer at the center of everything we do … offering more options." – James Quincey, in the official announcement of Jack & Coke’s global launch Coca-Cola, 2022

Strategic Effects

Although exact sales figures were not disclosed, the observed benefits were highly valued:

• Increase in product visibility, capturing immediate attention thanks to height, impactful graphics, and strong structure.
• Commercial boost in key areas, with open trays enabling access from multiple directions.
• Association with quality and modernity, achieved through robust materials and premium finishes.
• Flexibility for fast product rotations and restocking without compromising store aesthetics or logistics.

Competitive Advantages of the Project

• Resistant and durable construction for intensive use at the point of sale.
• Visually striking design consistent with brand identity.
• Adaptive modular system, replicable across multiple formats and retail channels.
• Efficient installation with adjustable components, no complex tools required.
• Space optimization with functional display, maintaining shopper flow.

Conclusion: Design that Transforms the Point of Sale

The Jack & Coke success story shows how an intelligent display solution can translate into direct impact at the point of sale.

Coca-Cola, through a robust metal display with powerful graphics and logistical adaptability, maximized product visibility, enhanced the shopping experience, and consolidated its presence in a new consumption category.

This model becomes a clear example of tangible innovation that strengthens brand identity, meets operational needs, and delivers commercial value through strategic design.

The project goes beyond aesthetics: it represents a convergence of logistics, innovation, and branding that boosts product performance and promotes a memorable shopping experience.

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If you want your products to stand out with point of sale displays.