Success Stories AIM

Floor display for Del Valle Frut activated in the Traditional Channel

A display with an attractive design, compact but at the same time with sufficient capacity space makes it ideal for the Traditional Channel.
Floor display for Del Valle Frut activated in the Traditional Channel
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Challenge

Design a floor display with sufficient capacity, attractive and functional design to promote the Del Valle Frut brand in first position in the Traditional Channel.

Solution

We design and manufacture metal floor displays with an attractive design and sufficient capacity for the different SKUs of Del Valle Frut. With resistant materials such as square tubes, smooth sheet metal and wire rods, they give it enough firmness to support the capacity and have enough life time at the point of sale, but at the same time it is light and easy to transport to place it in different strategic points within the stores. It has side panels simulating wood to give it a more premium touch and front rails for interchangeable borders. Its 4 levels allow you to place different capacities of Del Valle Frut bottles.

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Results

Being a display with an attractive design, compact but at the same time with enough space capacity makes it ideal for the Traditional Channel. This allowed it to be placed in strategic points within the store: at the entrances, next to the counter, etc. and thus the impulse sales of these SKUs increased, since they are within reach of all shoppers.

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