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TASU Chips Disassembled Display: the ideal display for a launch.

They were placed in strategic locations within the supermarket to attract the attention of shoppers.
TASU Chips Disassembled Display: the ideal display for a launch.
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Challenge

Find an easy, eye-catching and effective way to display the products of the new brand of 100% natural chips that will be launched by Sigma Alimentos: TASU Chips.

Solution

We designed, developed and produced a fully collapsible display ideal for the launch of TASU chips. The display has 4 trays to place the 4 different flavors of chips, the base with interchangeable graphics and the back structure with a removable top. The display is light, easy to assemble and with slim dimensions so it can be placed in any area of the supermarket.

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Results

The displays were placed in strategic locations within the supermarket to attract shoppers' attention, offer a variety of products and increase impulse sales. The activation was quick, simple and inexpensive since the same promoters were in charge of assembling the displays thanks to their lightweight and easy-to-assemble design.

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