Coca-Cola buckets: an ideal hook item for the Home Channel.

The home channel is a very important distribution channel for Coca-Cola, since it is where there is direct contact with the shopper, and it is also ideal for activating exclusive promotions in different areas.

Challenge

Offer a promotional item that is useful in homes and that helps us close the sale, offering it as a package when buying a certain product from the Coca-Cola family.

Solution

We activated a promotion with a hook item that is essential in Mexican homes: a large-capacity bucket, which was obtained when buying three or more Coca-Cola family products.

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Results

This promotion helped increase sales of family containers since promotional buckets are a product that is always used at home, and it also helped with the practicality of delivering the promotion by the Coca-Cola delivery team, since the containers were placed in the bucket and thus it was easier to carry them.

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