Purified Crystal Water: "Your Home with Tupperware" Promotion

Challenge

†Develop an attractive promotion in the Home Channel by offering a differentiated and high-added-value promotion to all Mexican homes, which will help reactivate the economy in that channel.

Background:

1. Consumer promotions increase brand loyalty.      
2. Hermetic containers are very well perceived by consumers, since they are frequently used.                
3. The Tupperware brand is recognized as being of the highest quality and high cost.

Solution

†A B2B promotion was developed with the leading kitchen brand Tupperware. Offering a fridge that is obtained by exchanging 3 Garrafon lids + $ (significant). The exchange is made directly with the Cristal water distributor.

Results

†Today it is a very successful promotion, reaching thousands of homes, helping to reactivate the economy of the Home Channel and increasing brand loyalty.