Upfield is the largest plant-based food company in the world, specialized in the production of alternative butters and cheeses with a focus on sustainability and innovation.
In a highly competitive market, Upfield needed an alternative that would highlight its Violife butter and monzzarella shreds in supermarkets and reinforce its commitment to sustainability. Its main objectives were:
✔ Optimize the visibility of its products in strategic areas of the supermarket.
✔ Implement a sustainable display aligned with its values of environmental responsibility.
✔ Improve the consumer experience with an innovative and accessible presentation.
What makes the Coolios designed for Upfield unique?
🔹 Enveloping and attractive design: A curved structure with vibrant graphics and premium finishes that evoke freshness and quality.
🔹 Strategic lighting: Integrated LED lights to highlight the products and catch the shopper's attention at first glance.
🔹 Optimized mobility: Compact displays with hidden wheels that allow relocation in different sections of the supermarket.
🔹 Energy efficiency: Refrigeration system designed to maintain temperatures from 1°C to 6°C, preserving freshness without the high consumption of traditional refrigerators.
This approach allowed Upfield to transform the way consumers discover and choose their products, offering a more accessible experience aligned with their values.
Greater visibility and improved shopping experience.
The implementation of Coolios displays generated significant benefits for Upfield, such as:
✅ Greater interaction with the shopper, by displaying products in strategic locations outside of traditional refrigerators.
✅ Perception of freshness and quality, thanks to the innovative and eye-catching design of the displays.
✅ More convenient shopping experience, allowing consumers to discover and select products more easily.
✅ Fulfillment of the sustainable display objective, aligning the brand strategy with responsible retail practices.
With this initiative, Upfield not only modernized the way its refrigerated products are presented in supermarkets, but also reaffirmed its leadership in sustainability and innovation.
Find out more about innovative displays.
