British multinational company created in 1929 as a result of the merger of Margarine Unie, a Dutch margarine company, and Lever Brothers, an English soap manufacturer.
†Stand out from the competition by offering the product outside the traditional refrigerator area.
†Our Coolio (premium cardboard cooling display) is the element that allowed Primavera to be removed from conventional refrigerators and thus have a presence especially in the Bakery area, where cross-promotions can be made with the product sold there.
†We made Primavera stand out from its competition by being present in areas other than conventional refrigerators, with a presence around the supermarket at key points. The product is more striking by being in a cardboard display that cools.
