Mondelēz International, Inc. is an American multinational conglomerate engaged in the confectionery, food and beverage industries.
Find a disruptive way for the "Philadelphia" brand to break away from conventional refrigerators and be present in different areas within the supermarket in order to encourage impulse sales.
We designed and produced "OpenTop" model Freshboards (cardboard cooling displays) to be placed in different strategic areas within supermarkets. This freshboard model, in addition to having enough space for stock, acts as a traffic-breaker since it can be placed in the aisles and helps to encourage impulse sales, being close to other products with which "Philadelphia" cheese can be combined.
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"Philadelphia" cheese continues to position itself as the best brand of cream cheese by being more accessible to the shopper in strategic areas within the self-service, encouraging sales and also helping with ideas for combinations with other products that are nearby, emphasizing its motto: "Infinite Possibilities with P for Philadelphia."
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