Success Stories AIM

Coolios Perfect Snacks: activation in self-service stores in the USA

It is present at strategic points within Lowes Foods stores, encouraging impulse purchases.
Coolios Perfect Snacks: activation in self-service stores in the USA
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Challenge

Conduct an activation with an important partner of self-service stores, "Lowes Foods", to promote the wide range of high protein bars and their different flavors, considering that they are a product that must be refrigerated.

Solution

We designed and produced Traditional model Freshboards to be placed in different strategic points within Lowes Foods stores, filling them with different products from the Perfect Snacks brand and thus making them available to all shoppers, encouraging impulse purchases.

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Results

Perfect Snacks is present in strategic locations within Lowes Foods stores, encouraging impulse purchases by making a large part of its products available to shoppers. By using freshboards, we highlight the brand and publicize the variety of products, since they are outside the traditional refrigerator aisles, being placed at store entrances, checkout areas, snack aisles, etc.

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