Brown–Forman Corporation is a U.S.-based company, one of the largest in the spirits and wine business.
Activate in different areas of the supermarket, connection points with the shopper where they can acquire the new Jack Daniel's special edition product with McLaren during its launch.
We designed and produced Coolio + Freshboards "Checkout" model to place in different strategic points within self-service stores, with the aim of being close to shoppers. Due to the versatility of the Coolios and the size of the "Checkout" freshboard, they were very easy to place and move in strategic points for a product of this category.
The Jack Daniel's special edition with McLaren brand will be displayed in any strategic area of the supermarket, making it accessible to shoppers without the need to go to the store's wine and liquor section.
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