Success Stories AIM

Danone Coolios: boosting the Danette brand with its new Snickers and Cajeta Coronado flavours

We kept Danette out of the refrigerator area with presence in key points of the supermarket.
Danone Coolios: boosting the Danette brand with its new Snickers and Cajeta Coronado flavours
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Challenge

Offer a unique and different display solution that has a plus: cooling Danette products and having a presence outside the traditional refrigerator area.

Solution

Our Coolio displays (premium cardboard cooling displays) helped Danette get out of conventional refrigerators and thus have a presence in any area of the supermarket, always being visible and within reach of buyers. We used Coolios of various models: Traditional, Checkout and Dumpbin, to promote their new Danette flavors: Snickers and Cajeta Coronado.

Results

We kept Danette out of the refrigerated area with a presence in key points of the supermarket, thus being within reach of buyers without having to go to the refrigerated area. At the same time, the products are displayed in an original and unique way in a premium cardboard display that cools.

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