We are a global company dedicated to offering communities' favorite foods. With a presence in 18 countries, we offer quality products in various categories and prices.
Make an effective activation for the launch of the new San Rafael Vegetarian Chorizo from Sigma Alimentos, attractive, functional and that can be used in any area of the supermarket.
We designed and produced Coolios (cardboard refrigerator that cools) printed with the new campaign for the launch of the San Rafael vegetarian chorizo. The Coolios allow us to place ourselves in different areas of the supermarket and not just be anchored in the refrigerator area, in this way it is possible to place ourselves next to the egg shelves or at the beginning of the bread and tortilla aisle or any product that can be combined with the chorizo to create a cross-sale.
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The Coolios were placed in different parts of the supermarket to have a presence in uncommon areas such as: bakery and tortilla aisle, egg aisle, bread aisle, etc. Helping to have more impulse sales and cross-selling with products that could be combined to prepare food. In this way, the launch of the new product was a complete success as it helped to be present in the minds of shoppers when walking through the supermarket.
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