Success Stories AIM

Coca-Cola Tin Trays: High Perceived Value Collectibles for the Holiday Season

Very well received by shoppers in the Traditional channel, with a reach of more than 20,000 Mexican homes.
Coca-Cola Tin Trays: High Perceived Value Collectibles for the Holiday Season
Coca-Cola

Producer and distributor of soft drinks with presence in 180 countries around the world.

Channel
Traditional
AIM SOLUTIONS
PROMOTIONAL ITEMS
No items found.

Challenge

Offer a collectible promotional item with high perceived value that is useful for Mexican homes during the Christmas season.

Solution

We designed and produced rectangular tin trays with collectible Christmas designs, ideal for the season. Due to their size, material and design, they are very useful in the kitchen, where Mexican families spend the most time during the Christmas season.

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Results

The promotion of tin trays was very well received by shoppers in the Traditional channel, with a reach of more than 20,000 Mexican homes, since they were easy to acquire but above all they are useful and collectible promotional items.

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