Ciel is the water line from Coca-Cola Mexico. It was launched more than 10 years ago and has various options in its portfolio for daily hydration.
†Get the Home Channel to have m ¡s sales by activating a promotion with practical items for the home of high perceived value.
†We designed and launched a promotion in collaboration with the CINSA brand that consists of a collection of frying pans of different sizes: Small, Medium and Large. Very good quality products at a very affordable exchange price, it is an eye-catching product with a high perceived value that is used most of the time in the kitchen. With easy access to it since the Coca-Cola truck brings it to the door of your home.
Taking into account that in this way we would support families in their economy by providing them with high-quality kitchen utensils and in this way Mexican families would be encouraged to cook from home and achieve better nutrition.
The mechanics that were carried out consisted of exchanging: 3 CIEL jug caps or the purchase of three family-sized soft drinks + 125 pesos for the small frying pan + $ 155 pesos for the medium frying pan + $ 200 pesos for the large frying pan = you get 1 CINSA brand frying pan.
†A high acceptance rate is noted in all households, with high sales that position the brand in the consumer's mind at the most important time of the day for the Mexican population: mealtime, since the entire family usually spends time together at this time.
