Success Stories AIM

Coca-Cola present on Canal Moderno with displays tailored to this channel.

They improve product accessibility and availability within the store and help shoppers avoid unnecessary distances.
Coca-Cola present on Canal Moderno with displays tailored to this channel.
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Challenge

To be present in different areas of the Self-Service stores with modern, functional and high-capacity point-of-sale displays to keep up with the high demand for Coca-Cola products in this channel.

Solution

We design and manufacture different metal displays: Multi-Category Display, Display with Scale, Tortilla Display, Small and Large Flexible Display, all under the same design line, which are functional for the store, the shoppers and the Coca-Cola staff in charge of the product stock. Based on this, the displays have wheels that support the weight and make them easy to move within the store, they have great capacity and ease of placing the products, a mix of materials that make them attractive and modern (metal, MDF with wood-type laminate, premium finishes); for the display that goes in the fruit and vegetable area, a scale was placed for the use of shoppers and the bakery display has a cooler to have hot tortillas on hand.

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Results

Displays improve the accessibility and availability of the product within the store and help shoppers avoid unnecessary distances, as well as helping to increase impulse sales by making the product more "at hand." The store benefits from the usefulness of the display for the shopper and helps improve the image due to its modern and uniform design.

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