Success Stories AIM

Coca-Cola Reusable Ecological Bags: a promotional product for the environment.

It is a useful item for anyone, in favor of the environment since it avoids the use of plastic bags.
Coca-Cola Reusable Ecological Bags: a promotional product for the environment.
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Challenge

Find a promotional item that is useful, low cost and has high perceived value for shoppers, to offer as a gift with the purchase of an 8-pack of 235ml cans of Coca-Cola and Coca-Cola light.

Solution

We designed and produced a reusable nonwoven bag with an exclusive Coca-Cola design, white with two handle options: red or white. With flexographic printing on both sides, which is an economical type of printing in long runs such as this production. The bag has a large capacity which is useful for all people who go to the supermarket and do their shopping, thus avoiding the use of plastic bags, since it is very resistant and reusable.

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Results

By offering this promotional item together with a multipack of 8 cans of 235ml Coca-Cola original and Coca-Cola light, the sales of these SKUs increased, since it is a useful item for anyone, in favor of the environment since it avoids using plastic bags that are thrown away after use. And for this reason of being a reusable item, the brand remains in the minds of shoppers every time they use it.

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