Success Stories AIM

Coolios for Brown-Forman

Activation on Modern Channel for the NewMix and Jack Daniel's brands
Coolios for Brown-Forman
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Challenge

Activate connection points with the shopper in different areas of the supermarket where they can purchase canned New Mix and Jack Daniel's products, without having to go to the wine and spirits area.

Solution

We designed and produced "Checkout" model Freshboards to place in different strategic points within self-service stores, in order to be close to shoppers. Due to the versatility of the Coolios and the size of the "checkout" freshboard, they were very easy to place and move them at strategic points, such as: Checkout area, Snacks, Cold Meats, etc.

Results

The New Mix and Jack Daniel's brands with their canned products are closer to shoppers, at their fingertips without them having to move to other points in the store, making their products ready to consume, since Coolios are cardboard displays that cool.

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